To celebrate the launch of our newest product, Gimme Brow+ Volumizing Pencil, and to highlight the product’s point of difference, volume, Benefit Cosmetics built a popup roller skating rink on Santa Monica Pier - turning the pier pink and the volume up. Upon arrival, guests walked the pink carpet and entered the world of Benefit, complete with a live DJ, roller rink, free pink skate rentals, photo-ops galore and of course, product and merch shops. Guests were invited to try the new product and get shade matched at try-on stations provided by Ilios, and to get their brows blinged by makeup artists at the BrowBar stations provided by Impressions Vanity. Klarna to sponsor a refreshment area with complimentary Poppi beverages and koozies for guests.
Gimme Brow
Creative direction and ideation of Benefit Cosmetics pop up shop experience promoting new product launch of Roller Liner Eyeliner.
We hosted 87 influencers and 9 PR with a combined following of 46.4M on Instagram and 51.2M on YouTube. Influencers captured the event 1,262 times on stories.
Lead creative direction, ideation, and execution of an experiential approach to influencer events and experiences
Benefit Brow Search is just that — a nationwide search for the Best in Brows! Once a year, Benefit calls beauty influencers from all over the U.S. to show off their brow skills for a chance to attend Brow Search, where finalists will compete for a grand prize of $50,000.
It’s our third annual #benefitbrowsearch & we’re at Oheka Castle, NY this year to find the best in class brows Led by Arch Academy browfessors @desiperkins, @nikita_dragun, @patrickstarrr & @styledbyale, our 20 contestants have mastered the arch & studied up on their brow know-how — but only ONE will win it all! 🌟
Watch to find out who will win the $50,000 cash prize & be crowned our 2019 #benefitbrowsearch winner!
Cedar Lakes 2018
Five coaches. Twenty recruits. One brow to rule them all. Over the next week at Benefit Brow Bootcamp, your favorite beauty influencers & their teams will battle it out for a $50,000 cash prize and the chance to create our NEW 2018 Brow Style. Come behind the scenes as we kick off Benefit Brow Bootcamp! And be sure to tune in to our next episode to find out which team will come out on top!
Providing visionary leadership in conceptualizing and developing innovative and impactful advertising and marketing campaigns.
Collaborate with Alix Earle, a natural advocate of Benefit products, to authentically endorse her preferred core products while highlighting an exclusive ULTA gift with purchase (GWP).
There's more to a brow than meets the eye. We all wear them, in different shapes, sizes and colors, and we wear them with pride. We carry our stories, things that make us beautiful, that make us powerful. So when the world looks us in the brows, we show the world what power looks like.
We show the world who's boss.
There's more to a brow than meets the eye. We all wear them, in different shapes, sizes and colors, and we wear them with pride. We carry our stories, things that make us beautiful, that make us powerful. So when the world looks us in the brows, we show the world what power looks like.
We show the world who's boss.
Collaboration with PotteryBarn teen bringing Benefit Cosmetics bold beauty glam style to bedding, decor and more.
Say hello to sunnies specifically designed to take you straight to babetown. Introducing #QUAYXBENEFIT, a full range featuring three megaglam sunglasses styles + a sunnies chain in shades of bold black and girly pink, inspired by the boss babes of Quay Australia + Benefit Cosmetics. Being pretty shady never looked so good.
![18_Boss_Brows_Poster[2]_Page_3.png](https://images.squarespace-cdn.com/content/v1/5792646ae58c62797d294595/1549309696856-03HRS9AAQ2H69Z1400QP/18_Boss_Brows_Poster%5B2%5D_Page_3.png)
![18_Boss_Brows_Poster[2]_Page_5.png](https://images.squarespace-cdn.com/content/v1/5792646ae58c62797d294595/1549309851098-O2Y2KU3UZQHC8MJOI7QG/18_Boss_Brows_Poster%5B2%5D_Page_5.png)
![18_Boss_Brows_Poster[2]_Page_6.png](https://images.squarespace-cdn.com/content/v1/5792646ae58c62797d294595/1549309608953-WQ9B8H50PWDQCVU5VFDS/18_Boss_Brows_Poster%5B2%5D_Page_6.png)
![18_Boss_Brows_Poster[2]_Page_2.png](https://images.squarespace-cdn.com/content/v1/5792646ae58c62797d294595/1549309677153-2PWPFCD6I9TAYBXDZPBK/18_Boss_Brows_Poster%5B2%5D_Page_2.png)
